The most powerful name is the one that resonates with you

There are so many subjective factors to consider when naming a company that it can drive you crazy. I’ve done it five times now, three times with other founders and twice by myself. The subjectivity spawns all kinds of hesitation, indecision, and arguments. So let me save you some of the headache. The factor that … Read more

The Moto Woodworks journey starts now (I promise)

Moto Woodworks is a custom woodworking and laser engraving business. It’s my side hustle. Maybe it will grow into something bigger, but this is the very beginning. The point is that I’m getting off my butt and starting the journey now! My woodworking roots Woodworking has been a hobby of mine ever since I bought … Read more

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