Rick
I insisted I didn’t need a ratcheting screwdriver for a long time because I had this strange attachment to the screwdriver sets hanging on my peg board. It had nothing to do with the screwdrivers themselves. It was the display. I liked seeing them neatly lined up from smallest to biggest, flatheads on the left … Read more
One of the fun things to do when starting your business is choosing your color palette. These are the colors you will use across all of your marketing material, digital and printed. Color theory You may be surprised to learn there is such a thing as color theory. This article does a reasonable job of … Read more
Having settled on a name, it was time to find a logo. The penny-pincher in me was tempted to scrape an image from somewhere and call it good, but I had this idea to use the Japanese character or kanji for moto. If the logo was going to turn out sensational, I knew I needed … Read more
There are so many subjective factors to consider when naming a company that it can drive you crazy. I’ve done it five times now, three times with other founders and twice by myself. The subjectivity spawns all kinds of hesitation, indecision, and arguments. So let me save you some of the headache. The factor that … Read more
Moto Woodworks is a custom woodworking and laser engraving business. It’s my side hustle. Maybe it will grow into something bigger, but this is the very beginning. The point is that I’m getting off my butt and starting the journey now! My woodworking roots Like many Baby Boomers, I took a woodworking class in the … Read more
